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From Wikipedia:

Paul Arden

Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be... Read More

BornApril 7, 1940
DiedApril 2, 2008
OccupationAuthor & Creative Director
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